Steinbeck Country Produce is a family owned grower-packer-shipper of fresh vegetables headquartered in Salinas, California...the Salad Bowl of the world.

We proudly market iceberg lettuce, cauliflower, broccoli, romaine, leaf lettuces, celery, strawberries and green onions in the Nature’s Reward label.

Our customers have come to expect only the highest quality produce and service from us and we are committed to ensure that this is what they receive. Steinbeck Country Produce’s size and structure allow us to be ultra-responsive to each customer’s requests. We specialize in servicing our client’s needs with special packs, contracts and private labeling. Direct communication between sales and our production foremen assure your needs are met.

Quality, Service, Commitment ... Welcome to Steinbeck Country Produce!